Ken Roffe
Ken is the founding principal of Roffe & Green, Inc. As you can see from his clients' testimonials, Ken is recognized as being strategic, tactical and, most importantly, has the talent to work well with his clients’ line management as well as senior executives. His work has been rewarded with additional assignments from his hiring managers.
Ken has also founded two related companies, driven by the needs of his clients:
- Nutra Services International LLC, organized to help dietary supplement and other healthcare companies expand their businesses into Asian markets
- Category One Products, LLC, which purchased a non-strategic smoking cessation business from Teledyne Water-Pik and revitalized the brand before its sale to Lee Pharmaceuticals, Inc.
Ken has spent a significant amount of his recent consulting work in interim management assignments across a wide array of operating responsibilities and industries:
- Executive Director of Latin America for Pharmachem Laboratories, a science-based dietary supplement manufacturer.
- SVP of Marketing/Menu Development and member of the Executive Committee for the $190 million Ground Round Restaurant chain.
- Director of business development for MyVirtualModel.com.
- Head of customer retail experience and store merchandising for a Canadian cellular phone company.
Prior to forming the predecessor company to Roffe & Green, Ken served in the three-man Office of the Presidency of the Interpublic Group of Companies' $300 million Lowe Marschalk subsidiary, and was President of their Mid-West operation. During Ken's tenure, he created and ran the most productive new business group in the advertising business.
Ken also revitalized Lowe Marschalk's New Products Group, a unique new product development organization that developed and marketed new products and services for its clients. Ken's assignments included the total portfolio of new product development work for Coca-Cola's Minute Maid division (introduction of the Hi-C Drink Box, launch of Bacardi's Tropical Fruit Mixers), and the launch of Johnson & Johnson McNeil Division's first Rx-OTC switch product, Imodium AD. Other clients included Citibank, AT&T, Oral-B Laboratories, S.C. Johnson and North American Philips.
Prior to his assignments at Lowe Marschalk, Ken's background included operating assignments in General Management and functional operating posts in a broad spectrum of industries – consumer products, toiletries, OTC and Rx pharmaceuticals. Ken's assignments were as VP, General Manager of a Canadian Pharmaceutical division of Revlon Healthcare, VP Sales/Marketing in the U.S. and Canada for the Ophthalmic/Dermatological/Radiological units of Barnes-Hind, also a Pharmaceutical Division of Revlon Healthcare, and SVP of Marketing/Sales of a Sandoz OTC company.
Ken is past President and currently a member of the nominating committee of the Product Development and Management Association – a 3,000+ member international organization devoted to the advanced study of commercialization of new products. He was also a past board member of Canadian Proprietary Association, and has served as General Activities Chair for the Consumer Healthcare Product Association.
Ken graduated from Colgate University, served on their Alumni Board of Directors and as Chairman of the Annual Fund Executive Committee. He currently serves as the President of Colgate's Fairfield County Alumni Club, which the University recently recognized as the outstanding large alumni club in the country. Ken has received the University's Maroon Citation Award which recognizes outstanding alumni service to the school. Ken was also recently awarded Colgate's District Club Award for Distinguished Individuals. Ken also graduated from the Columbia University School of Business, and attended an honors program at the London School of Economics.Leslie H. Green
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Leslie Green’s career has been dedicated to unlocking value for companies -- by building brand equities and sustainable income streams, with particular emphasis on healthcare, services and consumer products.
Leslie has served in a variety of C-level interim management positions, both in C-level general management and marketing and sales management.
Among her interim management assignments, she served as:
- CEO and President of a $55MM financial and operational turn-around in medical diagnostic imaging, a company with 450 employees that owned and operated 30 MRI centers in 19 states with over 14,000 managed care contracts. Her stabilization and improvement of the top and bottom lines allowed this company to be sold.
- General Manager and interim sales manager of the pharmaceutical division of a public company.
- VP, Marketing and Sales for a very high end trade school
- VP, Marketing for an operator of several multi-modality diagnostic imaging centers and for a manufacturer of medical diagnostic testing equipment.
She also has completed a wide range of marketing and business development assignments for clients in a myriad of industries.
Serving as VP Corporate Marketing and then VP, New Business Development and Strategic Planning at Swiss Army Brands, Inc., Leslie was responsible for marketing of all brands in all seven divisions and to all trade classes, from Tiffany to Wal-Mart, from Ad Specialty to department stores, from sporting goods to slaughterhouses. During her seven years there the company grew from $43MM to almost $150MM, virtually entirely organic growth. At Swiss Army she was a driving force behind the team that designed, sourced, and introduced the Swiss Army Brand Watch line, including its expansion into Europe and Japan. In addition to its substantial growth, after less than eight years on the market Swiss Army was named one of the Fairchild 100 (top 100 consumer brands) and one of the top 10 watch and jewelry brands by WWD in 1997.
Prior to joining Swiss Army, Leslie was SVP and Director of The New Products Group at Lowe Marschalk - New York (an Interpublic Group company) where she managed new product development and restage assignments for Minute-Maid Foods (a division of Coca-Cola), Gillette, Chesebrough-Ponds, Citicorp, AT&T, S.C. Johnson, Oral-B Laboratories, Heublein, Del Monte, Economics Labs, Revlon, Norcliff-Thayer and U.S. Videotel (an on-line service which was a precursor to ISP's), among others. She also successfully spearheaded their new business efforts for several years.
Immediately prior to joining Lowe Marschalk she was an Account Supervisor at SSC&B Advertising working on Lipton Tea and new beverage products and for Johnson & Johnson baby products. She also worked at American Home Products as a Product Manager, at Norton Simon Communications as a Marketing Manager on Hunt-Wesson Foods, and at Marine Midland Bank responsible for their branch marketing efforts to consumers.
Leslie has an MBA from Harvard Business School and a B.A. cum laude from the University of Pennsylvania with a major in French.
She served on the Board of Directors of Zila, Inc. (NASDAQ: ZILA), a Phoenix-based dental products and bio-tech company, sitting on their Audit and Compensation Committees. The company was sold and taken private in September, 2009.
Leslie served as Lead Outside Director on the Board of Directors of SSOE, Inc., a fast-growing privately owned architectural and engineering firm based in Toledo, Ohio, with 19 offices in the U.S. and two in China. The firm ranks in the top 20 firms nationally in a variety of industry segments. For SSOE she chaired the Executive Compensation Committee and was a member of the CEO Evaluation and the Initiative and Investment Committees until she retired from the board as a result of term limits.
She previously served on the Advisory Board of Charles River Apparel, a Boston-based marketer of specialty apparel, and the Boards of Directors of two community non-profits.
Leslie was a member of Women Corporate Directors, an organization of female directors of public and privately-owned for-profit corporations, and for several years has been a Foundation Associate of Women Business Leaders of the Healthcare Industry (WBL). She also served on the Advisory Board of the Women's Leadership Exchange in New York, created to help female entrepreneurs to thrive, where she has spoken on building both successful marketing and business plans. She also conducted a workshop at the New York Business Forums titled "Preparing Winning Business Plans for Healthcare Companies" and served as an Adjunct Faculty member at The French Culinary Institute, teaching marketing in the Restaurant Management course. She was co-author of "Enhancing Your Practice with Up-To-Date Oral Cancer Screening" published in the spring of 2004 in Concepts magazine, instructing dentists how to use a new oral cancer screening device to better serve patients and build their practices.
